Banner: Healthy Weight

One of four U.S. kids is already overweight or obese by age 2-5, with a higher rate among Latino kids (30%) than white kids (21%).

How can Latino kids achieve a healthy weight by kindergarten?

Breastfeeding has positive effects on children. Interventions or policies aimed at improving breastfeeding rates among Latina mothers may be critical to promoting healthy weight goals.

In addition to breastfeeding, research suggests that other factors that may also play a critical role in helping Latino kids achieve a healthy weight by kindergarten: mothers’ physical activity and healthy eating habits before and during pregnancy, formula marketing, maternity leave, and kids’ healthy eating and physical activity habits established during early childhood.

Download Our New 2016 Healthy Weight Research Review, Issue Brief, and Infographics!

Research_reviewResearch Review
Screen Shot 2016-01-22 at 10.58.15 AMInfographic: Breastfeeding
Infographic: Healthy Moms
Screen Shot 2016-01-22 at 11.00.33 AMInfographic: Childcare

Healthy Weight: What‘s New?

See SA! Changes SA! Resources Salud Heroes in this topic.

SA! Resource Grant Opportunity Applications Open Till December 15th!

active kid

Grants up to $90,000 are now available for those focused on helping kids grow up at a healthy weight through state, local and tribal public policy campaigns. Applicants can apply to the Voices for Healthy Kids grant by Thursday, December 15th, 2016 and applications must be specific to an individual campaign focused on changing public policy … Read more

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SA! Resource Obesity Rates Decline Among Young Children Enrolled in WIC

Latino Health Breastfeeding WIC

Thirty-four of 56 WIC State Agencies reported modest decreases in obesity among young children from 2010 to 2014; however, Hispanic children still had higher rates of obesity than their peers, according to the study published in the Morbidity and Mortality Weekly Report, The CDC worked in collaboration with the United States Department of Agriculture (USDA) to monitor obesity … Read more

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SA! Resource Formula Marketers May Undermine Breastfeeding: A Preliminary Analysis of Social Media Marketing of Infant Formula

Latino Health Breastfeeding Marketing

Digital marketing-versus print advertising, product labels, and television commercials-is uniquely problematic today in that marketers are able to aggressively reach a pregnant woman with personalized content early and constant, which may undermine breastfeeding, according to a preliminary analysis of social media marketing of infant formula by the Berkeley Media Studies Group (BMSG) in September 2016. … Read more

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SA! Change National WIC Association Cuts Ties with Infant Formula Manufacturers


United States

Marketing infant formula to pregnant Latinas is associated with reduced rates of initiating breastfeeding, shorter duration of breastfeeding, and increased use of formula. In September 2016, the National WIC Association (NWA) announced that they were ending their relationship with infant formula manufacturers. The NWA is the education arm and advocacy voice of the nation’s 12,200 WIC public … Read more

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SA! Change Shop With Your Doc Works to Tackle Latino Obesity

Shop with your Doc event graphic translated in Spanish. (Source: Cerrell)

Orange County, California

In Orange County, California, diabetes, heart disease and obesity are serious challenges that disproportionately affect the Latino community. Orange County’s Latino population (34% Latino), like many cities throughout the nation, is growing and changing the demographics of the county and consequentially changing the way healthcare is provided. A new  bilingual campaign called, “Shop With Your Doc” gives shoppers … Read more

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SA! Resource Lack of Mobility Leads to Obesity

Girl hanging from monkey bars.

Millions of Americans experience limited mobility due to joint pain, which often leads to obesity and chronic disease. Latinos are burdened by higher rates of muscle and joint pain and higher rates of obesity, diabetes, and heart disease. Watch Movement is Life’s Start Moving Start Living documentary that raises awareness about how joint pain robs millions of Americans … Read more

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SA! Resource Baby Food Marketing to Latino Parents Does Not Align with Expert Opinion

Targeted Marketing_Facebook

Parents, pediatricians, and health providers, especially those serving Hispanic communities, should be aware of the extensive marketing for sugar-sweetened toddler milk and nutritional supplement brands aimed at Latino parents. Marketing infant formula to pregnant Latinas is associated with reduced rates of initiating breastfeeding, shorter duration of breastfeeding, and increased use of formula. According to Baby Food FACTS, … Read more

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SA! Resource Australia Estimates Implementing a Soda Tax Would Achieve A 14 Times Return on Health Care Expenditures


Many countries are talking more about reducing sugary beverage consumption after the World Health Organization (WHO) announced on October 11th, 2016 it’s suggestion to tax all sugary drinks by 20 percent to help reduce consumption. Now talks in Australia have bubbled up around reducing sugary drink consumption, as The Green Party campaigned announced a policy … Read more

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SA! Change CDC Releases First-ever Early Care and Education (ECE) State Indicator Report

Latino Health ECE breastfeeding physical activity policy intervention

United States

One of four U.S. kids is already overweight or obese by age 2-5, with a higher prevalence among Latino kids (30%) than white kids (21%). This is a problem because children aren’t “outgrowing” overweight and obesty. Children who are overweight when they enter kindergarten are four times more likely to be obese in 8th grade compared to … Read more

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SA! Resource Fitness Trackers Save Company $1,000 Per Employee


One company saw a 46% cost reduction for employees using wearable fitness tracking devices. According to a three-year study by Springbuk Inc., a healthcare analytics firm that tracks corporate wellness efforts, an actual return on investment has been calculated for an organization using wearable fitness tracking devices; employees using wearables for two years cost $1,292 less … Read more

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SA! Resource 29 New Digital Tools to Expand Access to Jobs, Schools, Affordable Housing, & Other Resources

Latino Health Digital Technology Data Tool

In March 2016, President Barack Obama launched the Opportunity Project calling for technologists, local governments, and community groups to harness technology and innovation to expand access to opportunity for all Americans (17.6% Latino). The result? Non-profits, companies, and students built 29 new digital tools-during an 8-week software development sprint-using federal and local data to help communities … Read more

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SA! Resource How Stress Can Hurt Healthy Eating Efforts

A new study suggests stress can diminish the benefits of healthier food choices. (Source: NPR/

Can stress negate the benefits of a healthy diet? Our lifestyle can influence our health and the power of stress can hurt change our bodies in a myriad of ways. According to recent research, stress can ultra metabolism, making the body become inflamed no matter if you are eating healthy foods or unhealthy foods. Janice … Read more

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Public Hub Hub Tree: Salud America!

Salud America! is a national online network of researchers, community group leaders, decision-makers, and members of the public working together to support healthy policy and environmental changes that can help reverse obesity among Latino children.

The network, funded by the Robert Wood Johnson Foundation, is a project of the Institute for Health Promotion Research (IHPR) at The UT Health Science Center at San Antonio.

Policies, comments, external links, and contributed stories and images are not affiliated with Salud America!, RWJF, or The UT Health Science Center at San Antonio, nor do they necessarily reflect the views of or endorsement by these organizations.

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