Bright Spot: Reduce Youth and Adult Exposure to Retail Tobacco Marketing and Displays

Photo by Mehrad Vosoughi on Unsplash

This bright spot was originally published in the 100 Million Healthier Lives Change Library and is brought to you through partnership with 100 Million Healthier Lives and the Institute for Healthcare Improvement.


Detailed Description

Limit the number, type, and location (and density) of tobacco retailers; require clerk-assisted transactions for all tobacco products (vs. self-service); create advertising/sign ordinances to reduce amount of tobacco advertising in retail stores.

Expected Outcomes

Limited youth access to tobacco products

Cost Details

As of May 2014, the Reduce youth and adult exposure to retail tobacco marketing and displays program is offered at no cost. For the latest cost details, please contact the Reduce youth and adult exposure to retail tobacco marketing and displays program directly.

Key Steps for Implementation

Obstacles to Quitline use may include clients' lack of awareness about the services available, uncertainties about service costs, concerns about confidentiality, and barriers related to language and cultural issues. Quitlines must be promoted to ensure their reach and impact.

Other Key Requirements

Community support, government support


A Tobacco community coalition may be useful, see CDC's Best Practices for Comprehensive Tobacco Control Programs Coalitions User Guide for more information.

Policies, Laws and Regulations

It's important to be knowledgeable about federal and state laws. The First Amendment: Tobacco advertising is a form of commercial speech, which the courts afford less protection than other kinds of speech, such as individual/family political expression. Federal Cigarette Labeling and Advertising Act: Any law that places restrictions on the content of cigarette advertising would almost surely face challenges arguing that such a law is preempted by FCLAA. Note, however, that because FCLAA only regulates Restricting Tobacco Advertising / 4 the promotion and advertising of cigarettes, laws that regulate the promotion and advertising of other tobacco products (OTPs?) should be safer from FCLAA challenges. The 2009 Family Smoking Prevention and Tobacco Control Act gave states and local governments the power to enact certain restrictions on tobacco advertising. North Carolina does have preemption for youth access to tobacco products.

Types of Staff

May require legal consult

Outcome Measures

  • Decreased youth access to tobacco products
  • Decreased youth tobacco use

Process Measures

Percentage of businesses/retailers adopting policy

 Related Topics

Card image
Tobacco Use

Card image
Children and Youth