Bright Spot: Community Mobilization with Additional Interventions to Restrict Minors' Access to Tobacco Products

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This bright spot was originally published in the 100 Million Healthier Lives Change Library and is brought to you through partnership with 100 Million Healthier Lives and the Institute for Healthcare Improvement.


Detailed Description

This intervention focuses on adding non-cigarette tobacco products (little cigars, cigarillos, electronic cigarettes, or other electronic nicotine delivery systems) to youth access laws. Components are compliance assessments and presentations to community members/key stakeholders. Additional interventions here are stronger local laws for retailers, active enforcement of retailer sales laws, and retailer education with reinforcement.

Expected Outcomes

Reduced youth access and use of tobacco products


Practice-tested bright spot (good evidence)

Failing Forward Moments

Guide to community Preventive Services, community mobilization with additional interventions to restrict minors' access to tobacco products.

Cost Details

The cost of mass-media outreach, education materials, and signs/brochures vary depending on region.

Key Steps for Implementation

Spread and sustain by involving local health organizations and health care providers to send referrals and further promote the use of Quitline. Minimal challenges in community outreach

Other Key Requirements

Engagement of the governing entity, advisory boards, and/or elected officials about policies and/or strategies that will promote the public's health.


Engagement by schools, civic groups, local health organizations, law enforcement, local government

Policies, Laws and Regulations

Note: Barriers to Implementation include "the adoption or existence of a law at the state level that supersedes or precludes stronger local laws (preemption) is a significant barrier to the effective combination of community mobilization and coordinated interventions." Task Force on community Preventive Services. Tobacco. In: Zaza S, Briss PA, Harris KW, eds. The Guide to community Preventive Services: What Works to Promote Health? Atlanta (GA): Oxford University Press;2005:3-79.

Types of Staff

No specific credentials; community outreach experience helpful

Cover page of The Guide to Community Preventive Services
The Guide to Community Preventive Services (Community Guide)
Resource - Book
Brought to you by OUP

Outcome Measures

  • Percentage of retailers willing to sell tobacco products to youth in test purchase attempts
  • Proportion of retailers requiring proof of age (ID) in test purchase attempts
  • Perceived ease of access to cigarettes by young people in the community
  • Prevalence of tobacco use among young people in the community

Process Measures

  • Percentage of community members who sign the petition
  • Retailer knowledge about the legal age for buying tobacco products
  • Perceived community support for tobacco access restrictions


Changing Risk Behaviors and Addressing Environmental Challenges
Brought to you by The Community Guide

 Related Topics

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Children and Youth