Creator of ‘Fitadelphia’ Unveils New National Online Childhood Obesity Program & E-book

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Cindy Ortiz founder of Fitadelphia announced a new program, “Fit and Fun in a Flash” in an effort to eliminate childhood obesity in 2014. In 2015, she released an e-book to educate kids about excess sugar and other harmful food additives.

Inspired by many years of research, the program promotes the idea that media and social media can help children overcome childhood obesity.

According to Ortiz, the idea came to her after watching a group of Fitadelphia Kids play with toy cameras, phones and computer games after their wellness class.

She said: “kids love to pretend with toy phones and cameras and interact with the characters on internet games. So why not build a program where kids can take pictures and videos, upload them and share them while interacting with each other on their own fun social media wellness site.”

In 2015, Ortiz released an e-book, What’s Eating You Kid?,  all about the “Scary Monsters” in the food that children (and adults) are consuming. According to Ortiz, the book will coincide withe the revamped Fit and Fun Space interactive social medial site for kids. By following the book and learning to read labels, Ortiz hopes children (and adults) will learn to make better foods choices by limiting the amount of “Scary Monsters” they consume on a daily basis.

To learn more about this initiative visit the La Placita Wellness’s website.
About Cindy Ortiz and Fitadelphia:
Cindy Ortiz created Fitadelphia for the non-profit organization La Placita Wellness and Education Center, Inc. ( and has taught over 6000 children in the community since 2010.


3 thoughts on “Creator of ‘Fitadelphia’ Unveils New National Online Childhood Obesity Program & E-book

  1. Profile photo of FitadelphiaFitadelphia

    On June 1, 2015 I will launch Chiquitin, Que Te Pica? Es un cuento aterrador! which is the e-book What’s Eatingh You Kid? It’s a scary story in Spanish. I will keep you posted. Thank you for your kind mention.

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