The Food Market Evaluation Tool

The purpose of this tool is to provide you with a summary of important information regarding food markets. After pinning the location of your farming operation, data will be generated about the surrounding area.

In particular, a food market evaluation report will share statistics such as population, demographics, number of farmers markets and nearby competitors for the specific location that’s selected. Keep in mind that this tool provides information only on nearby locations — at most, those within 100 miles — and towns or cities that have populations greater than 2,500 people.

Note that this tool provides numbers and statistics, not specifics and details. The information provided is meant to give you an idea of what market opportunities are available and where they are located.

For additional information that can help your operation develop an approach to marketing, review the Alternative Agriculture Marketing Guide. It explains market channels available to farms, shares key considerations involved in marketing alternative agriculture products and links to more resources that may be helpful in designing and executing a farm marketing plan.

The Agriculture Opportunities in Missouri hub serves as a resource to help Missouri producers learn about alternative agriculture opportunities that are available and assess these opportunities based on a given producer’s local market opportunities, level of expertise, available agronomic and machinery resources and financial position.
This material is based upon work that is supported by the National Institute of Food and Agriculture, U.S. Department of Agriculture, under award number 2012-68006-30180.

This web site and information is made possible through support from the following programs:

The National Institute of Food and Agriculture, Small & Medium Sized Farms Program, competitive grant no. 2013-68006-30180 from the United States Department of Agriculture
The National Institute of Food and Agriculture, Bioenergy Program, competitive grant no. 2013-67009-20419 from the United States Department of Agriculture
The National Institute of Food and Agriculture, Capacity Building Program, competitive grant no. 2013-67009-20419 form the United State Department of Agriculture
The Federal-State Marketing Improvement Program competitive grant no. 14-FSMIP-MO-0008 from the USDA Agricultural Marketing Service
College of Agriculture, Food and Natural Resources, University of Missouri
College of Agriculture, Environmental and Human Sciences, Lincoln University
University of Missouri Extension
Division of Applied Social Sciences, University of Missouri

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