Healthy Vending Machines

Warmer weather often brings new resolve to eat healthy. Unfortunately, good intention can be sidetracked when mid-afternoon hunger leads to a trip to the vending machine and the only options are candy, chips, and sugary beverages.

According to a 2010 report by the Snack Food Association, about 74% of consumers are trying to eat healthier, with about 65% eating specific foods to lose weight. Sales of healthier snacks are outpacing traditional snack foods by 3 to 1, yet the majority of vending machines still contain mostly junk-food.

The National Alliance for Nutrition and Activity (NANA) is ready to help workplace environments tackle this issue in 2013. They recently created a set of model food and beverage vending machine standards and well as a model policy for helping implement the standards.
Update! Two new documents are now available: a product list of vending foods that meet NANA guidelines and a revenue fact sheet that outlines statistics on the positive financial effects of healthy vending.
Margo G. Wootan, co-founder of NANA and director of nutrition policy at the Center for Science in the Public Interest (CSPI) and Katherine Bishop, nutrition policy associate at the CSPI, co-wrote Tired of the Same Old Vending Machine Junk? for Community Commons which highlights their tools for transforming vending machines to help people reach their healthy eating goals.

 

Profit Loss Issues

One of the biggest push-backs to getting healthier foods in vending machines is the fear of losing money. In 2009 the Missouri group Nutrition and Physical Activity Program for the Prevention of Obesity and other Chronic Diseases (NPAO) initiated a pilot project to stock vending machines healthier foods so that it could be determined if healthier snacks and food really did produce lower profits.

The Healthier Vending pilot project successfully showed that stocking healthier items actually increased profit for the vendor and there was sustained demand for the healthier products. Many employees responding to a post-survey six months after the kickoff reported continued selection of the healthier items.

Success Stories

In Des Moines, Iowa the Meredith Corportation wanted to include healthier food options in their vending machines, but knew that making a change in the food options was not going to be enough. Instead they implemented a full-scale campaign that involved labeling information, product sampling, and incentives. Sales of healthy foods increased by 60%.

In the state of Minnesota, vending machines in four Minneapolis-Saint Paul transit bus garages were stocked with healthier food and beverage items and the cost of those items was reduced to make them more appealing. The pricing and intervention study concluded that the greater availability and lower prices lead to more healthy purchses over an eighteen-month period.

Toolkits

The Nutrition Environment Measurement Survey-Vending (NEMS-V) has developed tools to evaluate worksite vending environments. Their Criteria for Coding Foods uses a stop-light model to rate foods and drinks based on their nutritional profiles. RED foods are not as healthy while GREEN foods are the best options.

ChangeLab Solutions offers training and advice when it comes to drafting vending machine policy language and starting a healthy vending campaign.

That state of California’s Department of Public Health also offers sample vending machine food and beverage standards. Their materials list vending machine companies that offer healthy selections to fill machines.

Map Data

Community Commons offers the following Rate of Obesity Among Adults map that can be used to create GIS data for your community.

Rate of Obesity Among Adults

 

Industry Response

The National Automatic Merchandising Association (NAMA) created the Fit Pick program to help schools and workplaces identify products that meet specific nutrition guidelines. It consists of a toolkit for vendors to help them implement health-option policies, and resources that include stickers that are placed in front of qualifying products, thin clings that explain the nutrition standard, coin slot stickers and round stickers to help educate consumers.

The American Beverage Association is slowly rolling out a new program called Calories Count, in which the ABA will voluntarily place calorie counts on soda machine labels. The program will begin in Chicago and San Antonio municipal buildings but is expected to go nationwide in by the end of  2013.

Read our Guest Blog: Tired of the Same Old Vending Machine Junk?

 

Comment

6 thoughts on “Healthy Vending Machines

  1. LCLeoluca Criscione

    HEALTHY VENDING MACHINES?… This definition is even worse than soda drinks and fast food marketing!!!! We need more EDUCATION, rather than empty words and confusion-creatig activities!!
    We have started a campaign in Switzerland, which we are developing worldwide!!! The basis is the book :Eating healthy and dying obese, elucidation of an apparent paradox!!!
    Best regards from Switzerland,
    Leoluca Criscione Ph.D., Obesity Scientist
    http://www.vitasanas.ch/wp/?page_id=370

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